ugg australia bags Ugg boot makers battle US giant
Local ugg boot makers have turned to the internet in a bid to stop a US footwear giant from laying claim to the iconic Aussie brand name.
With ugg boots becoming hot fashion items in the US, Deckers Outdoor Corp. has threatened legal action against Australian manufacturers if they use the word ugg when selling the traditional sheepskin boot.
Only recently as the once daggy footwear becomes de rigeur for US celebrities has Deckers begun demanding Australian companies stop using the word ugg, ug and, even, ugh to promote the boots.
Labor backbencher Sharryn Jackson told parliament many Aussie livelihoods were being threatened by the US company.
Two of her constituents, Bruce and Bronwyn McDougal,
who have run Uggs N Rugs for 26 years, were sent a letter from Decker two days before Christmas demanding they stop using the word ugg to sell their goods.
“Potentially hundreds of Australian businesses now face hardship through loss of distribution outlets and sales, despite having traded using the word ugg for up to 30 years, and in some cases, as long as 85 years,” Ms Jackson said.